Paul Coll x Iwi
Why I started IWI Athletica?
Being an athlete and training regularly, I live in athletic wear and I'm forever getting hot and sweaty, therefore ruining my favourite sportswear. Overtime I was becoming unable to wear my favourite clothes because I was worried about the residual smell they would get after wearing them a few times.
When building an athleisure brand it was really important to me that we would provide a fix for this issue.
What does IWI mean to me?
I'm a proud Kiwi, so naturally Māori culture and the history of our motu is really important to me. When I think about what matters to me the most, I instantly think of my family, friends, my coaches and my tribe, and in Māori, iwi means exactly that if not more.
My wish for Iwi Athletica is to bring the best quality activewear I can offer to my tribe, those who matter to me the most.
What does it feel like to be a world league athlete?
I'm very blessed to be able to play the sport I love at such a high level. I am proud of all I have achieved and to be able to represent New Zealand on a global stage. It was very tough moving away from my family and friends at a young age to concentrate on the sport I love. I now live in Amsterdam. It's a highly disciplined career, which has its challenges, expecially being so far from friends and family.
Ultimately it's a rewarding journey; I get to travel the world, compete with the very best and play the sport I love in amazing locations.
What's lies ahead?
As an athlete, I am passionate about how I can help our community stay fit and healthy, and inspire people to work hard for their dreams. I've therefore created a series of workout programs in the IWI SWEAT L.A.B, which delivers workout routines to up your sports and performance game.
We're actively sharing weekly physical training tips and mindfulness advices from my mental coach BART WIJNHOVEN on both Instagram and Facebook to encourage healthy bodies and minds. It is designed to help you peform to your absolute best.
Paul Coll has worked with the Iwi Athletica team to curate some of his favourite pieces to rock on the squash court. Secure your Paul Coll squash aesthetic by shopping our capsule, it might even help you get some of that superman confidence when you hit the court… Even if you aren’t the next superman of squash, this capsule empowers the athlete in all of us to do the mahi and reap the rewards. The Paul Coll clothing capsule is sustainably made, and backed with advanced Iwi Athletica ‘no stink’ technology so you will really notice the difference.